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Here are the answers to the most frequently asked questions regarding B2B Web Scoring.If you have any other questions, please do not hesitate to contact us.

Do I need my customers’ URLs to use B2B Web Scoring?

No, the URL will be appended by using the company name and full postal address.

Why ist B2B Web Scoring better than conventional approaches?

Conventional approaches are mainly based on estimation. B2B Web Scoring is using the latest keywords of the company’s website, which are than analysed as “hard facts”. With that our web scoring qualifies a more realistic target group matching keywords, which companies specified theirselves.

How else can I use the B2B Web Scoring for my marketing?

The most relevant keywords can be used for a wide range of activities including search engine optimisation, email subject line tests, market research, copywriting, and product development.

Can I use B2B Web Scoring to identify a specific target group?

Yes, this is certainly possible. You can apply B2B Web Scoring to any file, e.g. a list of potential customers. B2B Web Scoring also identifies target groups, which are impossible to reach effectively with the standard B2B selection criteria.

What is the required minimum number of records for B2B Web Scoring?

The minimum number depends on how homogeneous the customer file is. We generally require 100 customer addresses, however we have conducted success projects with only 25-30 records.

How is the data for B2B Web Scoring gathered?

B2B Web Scoring uses a “smart crawler”. The crawler identifies the frequency of the 140,000 keywords for each and every customer website.

Where does the keyword database come from?

This database has been developed over the last several years by using data from text mining and customer projects. Our keyword database is self-learning and is permanently growing This database is on the one hand machine-learning (inductive-automated) and on the other hand deductive-manual, which means it is supported by human experts.

How often is the keyword database updated?

Updates are on going in terms of technical processes and developing expert knowledge. A complete new release is issued every 6 months.

Can I observe changes over time?

Yes, it is possible to monitor these developments by analysing changes within the keyword statistics over a given time period.

I cannot differentiate between company and consumer addresses in my database. Can I still use B2B Web Scoring?

Yes. The B2B Identifier segments the addresses within your database into three groups: companies, consumers and SOHOs. We use an intelligent 3-phase matching procedure, which not only uses the full postal address, but also digital characteristics such as email addresses and URLs.

How long does it take for me to receive the results?

Depending on the scope of your project, we calculate between 5 and 10 days turnaround starting from the date we receive readable and correct data.

Not all companies have a website. What are the implications for B2B Web Scoring?

A website is the online business card for a company and this has no become the norm. 86% of German companies with 10+ employees have a website (source: Eurostat) and 67% of all German companies have a website (source: Government Statistic Office). This means that the majority of the B2B market in Germany can be reached with B2B Web Scoring.

How often should I repeat the analysis?

Generally the models are very stable over longer periods of time. We recommend that the process is repeated every 2 years using the current customer file at that time.

Is it sufficient to develop a single score for a company?

This could be the case. However it is advisable to develop a B2B Web Scoring model for each individual product category or service to identify the specific target group.

Can I use licensed or purchased data for B2B Web Scoring?

Yes, the URLs can be generated if they are not available.

I have several customers at the same company. Does B2B Web Scoring still work?

B2B Web Scoring is based on URLs. In the case that more than one person is available per company/URL, we will merge this data to form one single record.