FAQ

No, the URL will be appended by using the company name and full postal address.

Conventional approaches are mainly based on estimation. B2B Web Scoring is using the latest keywords of the company’s website, which are than analysed as “hard facts”. With that our web scoring qualifies a more realistic target group matching keywords, which companies specified theirselves.

The most relevant keywords can be used for a wide range of activities including search engine optimisation, email subject line tests, market research, copywriting, and product development.

Yes, this is certainly possible. You can apply B2B Web Scoring to any file, e.g. a list of potential customers. B2B Web Scoring also identifies target groups, which are impossible to reach effectively with the standard B2B selection criteria.

The minimum number depends on how homogeneous the customer file is. We generally require 100 customer addresses, however we have conducted success projects with only 25-30 records.

B2B Web Scoring uses a “smart crawler”. The crawler identifies the frequency of the 140,000 keywords for each and every customer website.

This database has been developed over the last several years by using data from text mining and customer projects. Our keyword database is self-learning and is permanently growing This database is on the one hand machine-learning (inductive-automated) and on the other hand deductive-manual, which means it is supported by human experts.

Updates are on going in terms of technical processes and developing expert knowledge. A complete new release is issued every 6 months.

Yes, it is possible to monitor these developments by analysing changes within the keyword statistics over a given time period.

Depending on the scope of your project, we calculate between 5 and 10 days turnaround starting from the date we receive readable and correct data.

A website is the online business card for a company and this has no become the norm. 86% of German companies with 10+ employees have a website (source: Eurostat) and 67% of all German companies have a website (source: Government Statistic Office). This means that the majority of the B2B market in Germany can be reached with B2B Web Scoring.

Generally the models are very stable over longer periods of time. We recommend that the process is repeated every 2 years using the current customer file at that time.

This could be the case. However it is advisable to develop a B2B Web Scoring model for each individual product category or service to identify the specific target group.

Yes, the URLs can be generated if they are not available.

B2B Web Scoring is based on URLs. In the case that more than one person is available per company/URL, we will merge this data to form one single record.